44
wax warmer plug in wall
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$8.60–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,350.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 158K searches