55
wavy mirror
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great238.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.19avg listing price — sweet spot $15–$100
Market size
Good$371K$371K/yr · 1.0M searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Price range
Okay$13.55–$281.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale