52
waterproof mattress
Worth a lookShows low returns (1.4%), but prices mostly outside the sweet spot ($9.50–$430.20) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$147.72avg listing price — sweet spot $15–$100
Market size
Good$361K$361K/yr · 117K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,476.53avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.50–$430.20cheapest to priciest tracked listing — scored on the share inside $15–$100