34
waterfall mirror
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,282.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$284.19avg listing price — sweet spot $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 222K searches
Price range
Bad$28.97–$817.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price