26
water boiler and warmer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$151.22avg listing price — sweet spot $15–$100
Review moat
Good1,230.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$76K/yr · 24K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Price range
Bad$82.82–$212.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand