45
wall plug in wax warmer
Skip itSoft demand (-8.9% this quarter) — this niche doesn't clear our bar today.
Price range
Good$8.60–$29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,264.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.28avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$121K$121K/yr · 316K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch