43
waiting to exhale party decorations
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible80.26avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$6.07–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 319K searches
Growth
Bad-52.4%90-day search growth — must beat 0% to launch