42
waffle throw blanket
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.56avg listing price — sweet spot $15–$100
Price range
Great$9.94–$43.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,490.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 201K searches