56
vow books
Worth a lookShows a thin review moat (292 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great291.97avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$566K$566K/yr · 1.3M searches
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Price range
Good$4.64–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality