57
vinyl shelves
Worth a lookShows a sweet-spot price point ($18.17 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$9.12–$36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good810.43avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$189K$189K/yr · 268K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand