61
vinyl shelf
Launch itA $1.3M/yr market growing +7.2% this quarter with returns at 1.7% — clears our launch bar.
Avg price
Great$20.57avg listing price — sweet spot $15–$100
Price range
Great$8.26–$89.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 1.8M searches
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good919.21avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand