56
vintage vanity
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great419.89avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$450K$450K/yr · 1.3M searches
Avg price
Good$160.90avg listing price — sweet spot $15–$100
Price range
Okay$25.98–$274.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price