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vintage books

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Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 15Growth 22Conversion 11Competition 18Returns 57Price range 85Avg price 95Brand share 38Review moat 70Quality gap 30

Avg price

Incredible$30.94

avg listing price — sweet spot $15–$100

Price range

Great$7.27–$67.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good719.46

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 213K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Reviews