50
viking decor
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.33avg listing price — sweet spot $15–$100
Review moat
Great265.93avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.56–$115.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 243K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale