50
vase with flowers
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Price range
Great$6.94–$49.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,552.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 429K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand