48
vanity shelves
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Price range
Incredible$25.71–$93.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great164.81avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.29avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$172K$172K/yr · 373K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price