61
unbreakable mirror
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Price range
Great$4.66–$86.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Good939.76avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Market size
Okay$139K$139K/yr · 299K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand