53
twin white flat sheet
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.79avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great$7.68–$41.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad15,046.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 35K searches
Signals No Dominant Brand