57
twin quilt
Launch itA $1.4M/yr market growing +5.0% this quarter with returns at 5.0% — clears our launch bar.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$48.27avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 4.1M searches
Price range
Good$16.49–$159.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,566.75avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand