57
twin fitted sheet
Launch itA $2.1M/yr market growing +8.3% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 3.8M searches
Competition
Great38%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$8.38–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad57,921.81avg incumbent reviews — the moat a new listing must climb