45
tulip wreath
Skip itSoft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$35.11avg listing price — sweet spot $15–$100
Price range
Great$14.61–$68.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great356.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 129K searches
Growth
Bad-83.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand