35
true crime blanket
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible63.18avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.94avg listing price — sweet spot $15–$100
Price range
Incredible$18.23–$31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 35K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-37.5%90-day search growth — must beat 0% to launch