27
trick or treat sign
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+390.7%90-day search growth — must beat 0% to launch
Review moat
Incredible12.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.36avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.98–$15.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$9K$9K/yr · 65K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand