51
travel soap container
Worth a lookShows low returns (1.4%), but prices mostly outside the sweet spot ($4.51–$10.87) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.1M searches
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,796avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.85avg listing price — sweet spot $15–$100
Price range
Bad$4.51–$10.87cheapest to priciest tracked listing — scored on the share inside $15–$100