65
travel iron
Launch itA $2.2M/yr market growing +36.8% this quarter with returns at 3.9% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 1.3M searches
Avg price
Incredible$34.25avg listing price — sweet spot $15–$100
Price range
Great$9.80–$104.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad5,219.88avg incumbent reviews — the moat a new listing must climb