55
tractor birthday party supplies
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great225.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.61avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.88–$30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$119K$119K/yr · 251K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality