39
toddler weighted blanket 3 lbs
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.15avg listing price — sweet spot $15–$100
Price range
Incredible$16.50–$59.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,747.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 53K searches
Growth
Bad-32.7%90-day search growth — must beat 0% to launch