50
tiny vase
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Great463.12avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.61–$45.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$96K$96K/yr · 200K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand