55
tiny bit older party decor
Worth a lookShows a thin review moat (49 avg reviews), but soft demand (-19.0% this quarter) keeps it on the watch list.
Review moat
Incredible49.01avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Good$14.50avg listing price — sweet spot $15–$100
Price range
Good$6.00–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$407K$407K/yr · 905K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch