44
time capsule
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.86avg listing price — sweet spot $15–$100
Price range
Great$5.71–$94.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,308.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 207K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale