42
tie up curtains
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Price range
Great$10.29–$42.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,160.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 502K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate