45
thin duvet
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Great$56.05avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Price range
Good$19.88–$155.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,238.97avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 73K searches
Signals High Price