44
theres some horrors in this house
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+344.0%90-day search growth — must beat 0% to launch
Review moat
Incredible53.64avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Price range
Okay$6.42–$21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 30K searches