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thanksgiving window clings
Skip itPrices mostly outside the sweet spot ($4.59–$11.07) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good579.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 201K searches
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Price range
Bad$4.59–$11.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock