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thanksgiving party decorations
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great102.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$7.92–$27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 164K searches