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taylor swift candle
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible86.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Price range
Great$7.15–$52.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 33K searches
Signals Low Review Barrier