51
tart mold
Worth a lookShows low returns (1.8%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good852.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.44–$24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 144K searches