52
tampon holder for bathroom
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.78avg listing price — sweet spot $15–$100
Review moat
Good768.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.91–$28.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$153K$153K/yr · 590K searches
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand