50
table top
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good746.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good$117.95avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 848K searches
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Price range
Bad$28.52–$363.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale