50
swivel table
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but prices mostly outside the sweet spot ($22.93–$681.91) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$78.92avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,942.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 190K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.93–$681.91cheapest to priciest tracked listing — scored on the share inside $15–$100