50
swivel mirror
Worth a lookShows a sweet-spot price point ($35.87 avg), but soft demand (-1.8% this quarter) keeps it on the watch list.
Avg price
Incredible$35.87avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$8.12–$118.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,464.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 93K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand