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52

superhero plates

Worth a look

Shows a thin review moat (216 avg reviews), but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 39Conversion 72Competition 67Returns 69Price range 70Avg price 78Brand share 51Review moat 89Quality gap 28

Review moat

Great216

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.27

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.53–$34.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$46K

$46K/yr · 43K searches

Search terms