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super mario birthday party supplies
Launch itA $1.1M/yr market growing +32.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great190.18avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.05avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.7M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$2.88–$35.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality