70
sunflower wreath
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Price range
Great$12.79–$53.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great205.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Growth
Good+38.4%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$238K$238K/yr · 192K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand