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sunflower garland
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but a small market ($92K/yr) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Review moat
Great481.18avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.71–$37.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 121K searches