51
sunflower bedding
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a small market ($19K/yr) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$44.82avg listing price — sweet spot $15–$100
Price range
Incredible$15.92–$96.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Good624.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 102K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand