49
sun pillow
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Review moat
Great156.87avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.75–$64.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 128K searches
Signals Low Review Barrier