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summer garland
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but soft demand (-22.5% this quarter) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Price range
Great$5.41–$55.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good575.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$144K$144K/yr · 290K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Growth
Bad-22.5%90-day search growth — must beat 0% to launch