39
stray kids blanket
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Price range
Incredible$15.56–$59.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great391.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 147K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier