59
strawberry balloons
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great222.36avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.92–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$130K$130K/yr · 327K searches